跨境电商企业海外市场物流模式选择研究

• 作者： 窦维珊 ¹
• 作者单位：
  1.  北京物资学院
• 发布时间：2024-10-21

摘要: 跨境物流是跨境电商发展的基础也是其重要组成部分。本文以52TOYS为例，从国内外已有的跨境物流模式选择理论出发，深入剖析我国跨境电商仓储物流的发展背景和现状，并比照三大跨境物流模式优缺点进行了详细对比分析。在此基础上，文章使用AHP深层次运算剖析52TOYS跨境电商企业在跨境电商物流方式上的选择决策，并在经营成本、服务水平、自身能力等影响因素的前提下，创新性地加入企业自身物流基础作为判断规则，这一举措有助于从多层次综合性角度进行深入对比分析，从而作出更加符合52TOYS跨境电商企业特点的跨境物流模式切换决策，确保其在激烈的市场竞争中保持领先地位。

Abstract: Cross-border logistics serves as the foundation and an essential component of cross-border e-commerce development. Taking 52TOYS as a case study, this paper starts from existing theories on cross-border logistics model selection and delves into the development background and current situation of cross-border e-commerce warehousing logistics in China. It conducts a detailed comparative analysis of the advantages and disadvantages of three major cross-border logistics models. Based on this analysis, the paper utilizes Analytic Hierarchy Process (AHP) for in-depth computation to analyze the decision-making process of 52TOYS in selecting cross-border e-commerce logistics modes. Innovative inclusions of the company's own logistics infrastructure as a judgment criterion are introduced, taking into account factors such as operational costs, service levels, and internal capabilities. This approach facilitates a comprehensive comparative analysis at multiple levels, enabling a decision on cross-border logistics mode switching that better aligns with the characteristics of 52TOYS' cross-border e-commerce enterprise and ensures its leading position in the fi ercely competitive market.

• 分类： 工商管理学 >> 物流管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第7期
• 引用： PSSXiv:202410.01743 (或此版本 PSSXiv:202410.01743V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.07.097
  CSTR:32012.36.PSSXiv.202410.01743
• 推荐引用方式： 窦维珊.跨境电商企业海外市场物流模式选择研究.中国商论,2024(7).[DOI:10.19699/j.cnki.issn2096-0298.2024.07.097] (点此复制)