RCEP背景下广西面向东盟的跨境电子商务高质量发展路径研究

• 作者： 刘丹羽 ¹
• 作者单位：
  1.  广西外国语学院
• 发布时间：2024-10-21

摘要: 广西是对接中国和东盟的“桥头堡”，同时东盟国家也是广西开展跨境电子商务的最重要贸易对象，RCEP背景下，东盟的跨境电子商务市场潜力愈发巨大。基于此，广西的跨境电子商务在新的营商环境中需进一步优化和完善，以实现高质量发展。当前，广西面向东盟的跨境电子商务存在部分RCEP成员电商普及程度较低，区域内跨境电子商务平台交易规则参差不齐、物流体系不完善、交易支付体系未对接、复合型人才短缺等问题。因此，本文建议从加强区域内深度合作、整合成熟电商平台资源、优化物流网络体系、完善交易支付体系、培养新型跨境电子商务人才及政策保障支持等方面促进广西面向东盟的跨境电子商务的高质量发展。

Abstract: Guangxi serves as a bridgehead connecting China and ASEAN, and naturally, ASEAN countries are signifi cant trading partners for Guangxi in cross-border e-commerce. Against the backdrop of the RCEP, the potential of ASEAN's cross-border e-commerce market is growing even larger. Based on this, Guangxi's cross-border e-commerce needs further optimization and improvement in the new business environment to achieve high-quality development. At present, there are some problems in cross-border e-commerce between Guangxi and ASEAN countries, such as the low popularity of e-commerce in some RCEP member countries, inconsistent trading rules of cross-border e-commerce platforms, imperfect logistics system, unaligned transaction payment system and shortage of compound talents in the region. Therefore, the article suggests that measures should be taken to promote the high-quality development of crossborder e-commerce between Guangxi and ASEAN countries, such as strengthening in-depth cooperation within the region, integrating resources from mature e-commerce platforms, optimizing the logistics network system, refi ning the transaction payment system, cultivating new-type cross-border e-commerce talents and providing policy support.

• 分类： 应用经济学 >> 国际贸易学
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第7期
• 引用： PSSXiv:202410.01749 (或此版本 PSSXiv:202410.01749V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.07.037
  CSTR:32012.36.PSSXiv.202410.01749
• 推荐引用方式： 刘丹羽.RCEP背景下广西面向东盟的跨境电子商务高质量发展路径研究.中国商论,2024(7).[DOI:10.19699/j.cnki.issn2096-0298.2024.07.037] (点此复制)