基于CiteSpace的农产品直播电商研究热点及趋势的可视化分析

• 作者： 周祚山 ¹ 韦书绮 ¹
• 作者单位：
  1.  广西师范大学职业技术师范学院
• 发布时间：2024-10-21

摘要: 乡村振兴背景下，农村电商正逐步实现规模化发展，并正向直播电商模式转型。本文借助Citespace文献计量工具，选取CNKI和中国知网学术期刊网络出版总库的CSSCI期刊和中文核心期刊中945篇相关文献进行网络共现分析和可视化，探索农产品直播电商研究热点和发展趋势。研究表明：当前农产品电商直播的有关研究正处于上升期，各研究人员和机构之间的合作关系有待加强；研究热点涵盖网络直播、直播平台、电商扶贫、农业电商、新农人等；研究趋势朝“新农人”、技术创新及质量融合等方向发展。未来相关研究应致力于不断完善农产品直播电商的理论框架，拓宽研究领域，并加强跨学科的研究合作，以推动该领域的全面深入发展。

Abstract: In the context of rural revitalization, rural e-commerce is gradually achieving scale development and transitioning towards live streaming e-commerce models. This study utilizes CiteSpace literature measurement tools to conduct network co-occurrence analysis and visualization of 945 relevant articles from CSSCI journals and Chinese core journals in CNKI and the China National Knowledge Infrastructure academic journal network publication database. The aim is to explore the research hotspots and development trends of agricultural live streaming e-commerce. The research indicates that the current study of agricultural e-commerce live streaming is in an ascending phase, and there is room for enhancing cooperation among researchers and institutions. Research hotspots include online live streaming, live streaming platforms, e-commerce poverty alleviation, agricultural e-commerce, and new rural practitioners. Research trends are moving towards "new rural practitioners" , technological innovation, and quality integration. Future research should focus on continuously improving the theoretical framework of agricultural live streaming e-commerce, broadening the research fi eld, and enhancing interdisciplinary research cooperation to promote comprehensive and in-depth development in this fi eld.

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第6期
• 引用： PSSXiv:202410.01784 (或此版本 PSSXiv:202410.01784V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.06.034
  CSTR:32012.36.PSSXiv202410.01784
• 推荐引用方式： 周祚山,韦书绮.基于CiteSpace的农产品直播电商研究热点及趋势的可视化分析.中国商论,2024(6).[DOI:10.19699/j.cnki.issn2096-0298.2024.06.034] (点此复制)