基于价值共创的农村电商直播创业模式研究

• 作者： 王晶晶 ¹ 何宇 ¹
• 作者单位：
  1.  沈阳工业大学马克思主义学院
• 通讯作者： 何宇 
• 发布时间：2024-10-22

摘要: “三农”问题是党中央在新的历史时期关注的重点工作，而数字农村成为农业发展的一大趋势。近几年，“直播+电商”逐渐成为一种新的网络营销模式。在“精准扶贫”和“直播带货”的带动下，农村电商直播正迅速发展成为一股新的潮流，并取得了显著效果。本文分析了目前农村直播电商的发展状况，归纳其优势和不足之处，并对发展中出现的一些突出问题进行了深入分析，基于价值视角解决农村电商直播创业模式的优化问题，以期为直播电商产业健康发展提供理论依据。

Abstract: The tasks related to agriculture, rural areas, and farmers are a key focus of the CPC Central Committee's attention in the new historical period. Promoting the development of digital technology-based rural areas has become a major trend in agricultural sector.In recent years, the integration of live streaming and e-commerce has gradually formed a new online marketing model. Driven by precise poverty alleviation and live streaming sales, rural e-commerce live streaming is rapidly developing as a new trend, and has achieved significant results. The article analyzes the current development status of rural live streaming e-commerce, summarizes its advantages and disadvantages, and conducts indepth analysis of some prominent problems that have emerged in its development. Based on a value perspective, the article helps solve the optimization problem of rural e-commerce live streaming entrepreneurship models and aims to provide theoretical basis for promoting the healthy industrial development.

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第4期
• 引用： PSSXiv:202410.01934 (或此版本 PSSXiv:202410.01934V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.04.038
  CSTR:32012.36.PSSXiv.202410.01934
• 推荐引用方式： 王晶晶,何宇.基于价值共创的农村电商直播创业模式研究.中国商论,2024(4).[DOI:10.19699/j.cnki.issn2096-0298.2024.04.038] (点此复制)