乡村振兴视域下网络直播发展新路径探析

• 作者： 阳甜 ¹
• 作者单位：
  1.  成都信息工程大学马克思主义学院
• 发布时间：2024-10-29

摘要: 近年来，在政策引领、技术驱动的共同作用下，网络直播已成为农产品上行的高效桥梁，照亮乡村振兴之路。然而，网络直播存在不规范、不标准运营等问题，引发各类投诉频发，损害了相关用户的利益。为了促进网络直播的健康发展，助力乡村振兴，本文深入剖析了网络直播与乡村振兴的内在机制，并从内生动力与外生发展两个层面探索优化路径，构建以健康、绿色、正能量为风向标的网络直播新生态。

Abstract: In recent years, driven by both policy guidance and technological advancements, livestreaming has become an effi cient bridge for promoting agricultural products and has illuminated the path to rural revitalization. However, with the rise of unregulated and non-standardized operations in livestreaming, frequent complaints have emerged, harming the interests of users involved. To foster the healthy development of livestreaming and support rural revitalization, this paper delves into the internal mechanisms between livestreaming and rural revitalization. It explores optimization pathways from both endogenous motivation and exogenous development perspectives, aiming to build a new livestreaming ecosystem characterized by health, sustainability, and positive energy.

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第19期
• 引用： PSSXiv:202410.02517 (或此版本 PSSXiv:202410.02517V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.19.022
  CSTR:32012.36.PSSXiv.202410.02517
• 推荐引用方式： 阳甜.乡村振兴视域下网络直播发展新路径探析.中国商论,2024(19).[DOI:10.19699/j.cnki.issn2096-0298.2024.19.022] (点此复制)