双循环背景下批发市场数字化转型发展的路径研究——基于问卷调查数据分析

• 作者： 张小英 ¹
• 作者单位：
  1.  广州市社会科学院
• 发布时间：2024-11-13

摘要: 批发市场是现代流通体系和构建国内国际双循环新发展格局的关键一环。近年来，随着电子商务快速发展，国内批发市场加快数字化转型发展。本文以广州为例，以批发市场管理方及商户问卷调查数据为基础，分析批发市场数字化转型发展的现状及面临问题。研究发现，数字化发展已成为批发市场转型发展的重要手段和方向，批发市场积极推进数字技术创新应用，批发商户积极拓展线上销售渠道，批发市场数字化转型发展呈现多种模式。与此同时，批发市场数字化转型发展也面临着批发市场方及商户对数字化转型发展存在疑虑、数字技术普及应用水平较低、数字技术提升批发行业效能不明显、数字化转型过程面临人才等要素制约等问题。据此，本文提出批发市场数字化转型发展的路径与建议，以供参考。

Abstract: The wholesale market is a key component of the modern logistics system and the establishment of a new domestic and international dual-circulation development pattern. In recent years, with the rapid growth of e-commerce, China has accelerated the digital transformation of its wholesale market. Taking Guangzhou as an example, this article analyzes the current status and challenges of digital transformation in wholesale markets based on survey data from market management and merchants. The study found that digital development has become an important means and direction for the transformation and development of wholesale markets. Wholesale markets are actively promoting the innovative application of digital technologies, with merchants expanding their online sales channels. The digital transformation of wholesale markets is taking on various forms. At the same time, the digital transformation of wholesale markets faces several challenges: market operators and merchants often have doubts about digital transformation, the level of digital technology adoption and application is relatively low, the impact of digital technology on improving wholesale industry effi ciency is limited, and there are constraints such as a lack of skilled personnel throughout the transformation process. In response, this paper proposes pathways and recommendations for the digital transformation of wholesale markets for further reference.

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第20期
• 引用： PSSXiv:202411.00864 (或此版本 PSSXiv:202411.00864V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.20.001
  CSTR:32012.36.PSSXiv.202411.00864
• 推荐引用方式： 张小英.双循环背景下批发市场数字化转型发展的路径研究——基于问卷调查数据分析.中国商论,2024(20).[DOI:10.19699/j.cnki.issn2096-0298.2024.20.001] (点此复制)