低碳背景下生鲜农产品电商高质量发展路径研究

• 作者： 黄琳琳 ¹
• 作者单位：
  1.  岭南师范学院商学院
• 发布时间：2024-11-26

摘要: 双碳目标背景下，电商企业纷纷着力于低碳实践，生鲜农产品电商低碳转型势在必行。本文基于生鲜农产品电商低碳发展中产品包装繁复、仓储能源消耗高、物流减排压力大、回收效率较低等现状，识别出其低碳发展的五个关键点：包装设计、数据计算、仓储管理、物流配送、闭环回收，并在此基础上进行生鲜农产品电商低碳发展路径设计：改良包装设计，采用绿色包装；升级数据计算，减少算力消耗；变革仓储管理，丰富智能仓储；优化冷链物流，调整能耗结构；提倡闭环回收，建立回收体系。据此，本文提出基于“政策、技术、客户”三位一体的保障体系：政策指引，正向驱动；技术支撑，数智推动；顾客参与，低碳响应，以推动其有序运行，实现生鲜电商行业高质量发展目标。

Abstract: Under the background of the dual carbon goal, e-commerce enterprises have focused on low-carbon practice, and low-carbon transformation of fresh agricultural product e-commerce is imperative. In view of the current situation of complicated product packaging, high storage energy consumption, large pressure in logistics emission reduction, and low recycling efficiency in the low-carbon development of fresh agricultural product e-commerce, five key points of its low-carbon development are identified: packaging design, data calculation, storage management, logistics distribution, closed-loop recycling. On this basis, a low-carbon development path of fresh agricultural product e-commerce is devised: Improve the packaging design and adopt green packaging; upgrade data calculation and reduce computing power consumption; change storage management and enrich intelligent storage; optimize cold chain logistics and adjust energy consumption structure; promote closed-loop recycling and establish a recycling system. Accordingly, this paper proposes a security system based on the "policy, technology, and customer" triad: policy guidance and encouragement, support from digital and intelligent technology, and customer response to low-carbon development, to promote the orderly operation and achieve the high-quality development goal of the fresh agricultural product e-commerce industry.
 

• 分类： 应用经济学 >> 贸易经济
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第21期
• 引用： PSSXiv:202411.02139 (或此版本 PSSXiv:202411.02139V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.21.045
  CSTR:32012.36.PSSXiv.202411.02139
• 推荐引用方式： 黄琳琳.低碳背景下生鲜农产品电商高质量发展路径研究.中国商论,2024(21).[DOI:10.19699/j.cnki.issn2096-0298.2024.21.045] (点此复制)