论数字技术驱动夜经济文旅产业变革与应用

• 作者： 马剑平 ¹ 何燕 ¹ 杨金花 ¹
• 作者单位：
  1.  广西外国语学院
• 发布时间：2024-09-23

摘要: 数字技术的广泛应用推动了文化旅游产业变革创新，解决了文旅产业与各领域、各层面及相关产业由内而外，由近及远的三个圈层跨行业、跨领域的应用发展，为夜经济文旅产业带来了新业态、新模式和新市场。数字经济与文旅产业的跨界融合揭示了数字技术驱动夜经济文旅产业变革和具体应用方式及市场效应，也披露了数字技术的应用在夜经济文旅领域开拓中存在的困境，与此而分析和总结，从而运用数字技术大力培育文旅新质生产力，释放文旅产业链乘数效应，开辟数据要素构建夜经济文旅产业发展新格局，为夜经济高质量发展蓄势助力。

Abstract: The widespread application of digital technology has promoted the transformation and innovation of the cultural and tourism industry, solving the problem of cross-industry and cross-field application development between the cultural and tourism industry and various fields, levels, and related industries from the inside out, and from the near to the far. It has brought new forms, models, and markets to the cultural and tourism industry in the night economy. The crosscutting integration of digital economy and cultural and tourism industry reveals the transformation and specific application methods and market effects of digital technology driving the cultural and tourism industry in the night economy, as well as the difficulties in exploring the application of digital technology in the field of cultural and tourism industry in the night economy. Based on analysis and summary, digital technology should be utilized to vigorously cultivate new quality productive forces in the cultural and tourism industry, release the multiplier effect of the cultural and tourism industry chain, develop new data elements, foster a new pattern for the development of the cultural and tourism industry in the night economy, and accumulate momentum for the high-quality development of the night economy.

• 分类： 工商管理学 >> 旅游管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第17期
• 引用： PSSXiv:202409.01387 (或此版本 PSSXiv:202409.01387V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.17.135
  CSTR:32012.36.PSSXiv.202409.01387
• 推荐引用方式： 马剑平,何燕,杨金花.论数字技术驱动夜经济文旅产业变革与应用.中国商论,2024(17).[DOI:10.19699/j.cnki.issn2096-0298.2024.17.135] (点此复制)