The Symbolic Construction of the Image of
摘要: 乡村振兴战略背景下,农村题材电视剧成为展示和传播乡村文化的重要媒介。“新农人”作为助力新农民、新农村和新农业发展的生力军,出现在大众的视野之中。对农村题材电视剧《去有风的地方》中“新农人”形象的建构进行分析,从皮尔斯符号学理论出发,通过身份符号建构、环境符号建构和仪式符号建构等方面探析农村题材电视剧中“新农人”形象是如何建构,传递丰富的文化意义和社会价值。
Abstract: Under the background of rural revitalization strategy, rural TV dramas have become an important medium to display and spread rural culture. The new farmers, as a new force for new farmers, new countryside and new agricultural development, appear in the public view. For rural theme series "Meet Yourself" analyzed "new farmers" image construction, starting from Pierce theory of semiotics, through the identity symbol construction, environmental symbol construction and ritual symbol construction analysis of rural drama "new farmers" image is how to construct, transfer rich cultural significance and social value.
[V1] | 2024-09-24 10:52:28 | PSSXiv:202409.01831V1 | 下载全文 |
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