浅析四川乡村旅游新业态发展的现状、问题与对策

• 作者： 邓殊 ¹
• 作者单位：
  1.  吉利学院
• 发布时间：2024-10-17

摘要: 乡村旅游新业态发展是四川省旅游可持续与高质量发展的总体体现，也是四川乡村振兴的重要动力，增长势头强劲，但在发展过程中也存在诸如缺乏统筹规划、产品创新不足、过于商业化、专业人才欠缺和态势小散弱差等问题。为此，政府职能部门提出了乡村旅游提升方案，通过规划先行、一二三产业融合、延长乡村旅游产业链、用科技赋能创建四川乡村旅游品牌以及推广宣传四川乡村旅游形象等措施，促进乡村旅游新业态健康发展。

Abstract: The development of new forms of rural tourism is the overall embodiment of sustainable and high-quality tourism development in Sichuan Province and also an important driving force of rural revitalization in Sichuan Province, with strong growth momentum. However, in the process of development, there are also problems such as lack of overall planning, lack of product innovation, overcommercialization, lack of professional personnel and small, scattered, weak and poor characteristics. To this end, the functional departments of the government put forward the rural tourism promotion plan, so as to promote the healthy development of new forms of rural tourism through planning fi rst, the integration of the first, second and third industries, extending the rural tourism industry chain, enabling the creation of Sichuan rural tourism brand with science and technology, promoting the image of Sichuan rural tourism and other measures.

• 分类： 工商管理学 >> 旅游管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第18期
• 引用： PSSXiv:202410.01462 (或此版本 PSSXiv:202410.01462V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.18.146
  CSTR:32012.36.PSSXiv.202410.01462
• 推荐引用方式： 邓殊.浅析四川乡村旅游新业态发展的现状、问题与对策.中国商论,2024(18).[DOI:10.19699/j.cnki.issn2096-0298.2024.18.146] (点此复制)