品读“国图”之国风式文创

• 作者： 沈望舒 ¹
• 作者单位：
  1.  北京市社科院
• 发布时间：2024-10-22

摘要:       短短数年，“国图文创”闪亮崛起。多系列的国脉结构、千余种的国风佳品，给市场带来一阵国学国魂式清风。深化改革开放的“天时”，国家图书馆资源的“地利”，汇聚于2019年重组之文化经济生产力主体的“人和”。这支团队初露“新质生产力”的端倪，其以足够的文化自信与自觉、强烈的文化主体性与高科技含量的流程运作，进行自身学理化的思想组织建设，集成化和系统化的核心业务建设、精品内容建设、营销渠道建设、合作共同体建设……故而，名品叠现、“名利双收”，在图书馆文创领域独树一帜。国图文创所贡献的依靠优秀传统文化内容和科技化手段，以魅力化的文化主体性为主导，坚定走中国现代文明实现之路的成功实践，值得文化产业从业者品味思考。

Abstract: In just a few short years, "National Library Cultural Creation" has risen to prominence. With a series of national vein structures and thousands of high-quality national style products, it has brought a fresh breeze of traditional Chinese culture and spirit to          the market. Benefiting from the "favorable timing" of deepening reform and opening up, the "geographical advantage" of the resources of the National Library, and the "harmony" of the cultural and economic productive forces restructured in 2019, this team has begun to show the signs of a "new quality productive force." With sufficient cultural confidence and self-awareness, a strong sense of cultural subjectivity, and a high-tech process operation, they have built their own theoretical organizational construction, integrated and systematic core business construction, high-quality content construction, marketing channel construction, and cooperative community construction. Therefore, they have achieved a series of famous products and "both fame and profit," standing out in the field of library cultural creation. The successful practice of the National Library’s cultural creation, which relies on excellent traditional cultural content and technological means, takes the charm of cultural subjectivity as the leading factor, and is firmly on the path to the realization of modern Chinese civilization, is worth contemplating by practitioners in the cultural industry.

• 来自： 沈望舒
• 分类： 文化学 >> 文化学
• 稿件状态： 已被期刊评审中
• 引用： PSSXiv:202410.01902 (或此版本 PSSXiv:202410.01902V1)
  DOI:10.12451/202410.01902
  CSTR:32012.36.PSSXiv.202410.01902
• 推荐引用方式： 沈望舒.品读“国图”之国风式文创.哲学社会科学预印本平台:https://zsyyb.cn/abs/202410.01902.[PSSXiv:202410.01902V1] (点此复制)