中共利用敌对报刊宣传马克思主义的生动实践——《资本论》广告事件研究

• 作者： 张振亭 涂慧峰
• 作者单位：
  1.  南昌大学新闻与传播学院-
• 通讯作者： 张振亭 
• 发布时间：2024-11-21

摘要: 1947年2月，一则推介《资本论》的广告惊现于《中央日报》头版显著位置，被称为向国统区投出的一枚“重磅炸弹”。马克思著作广告何以能刊登在国民党中央党报头版？一方面，它是中共地下党员、革命出版工作者主动出击、周密筹划的结果；另一方面，《中央日报》推行企业化经营改革、急于寻求广告资源应对骤增的成本，减少了敏感广告刊登的阻力。此外，《中央日报》内部混杂的人事变动以及革命出版工作者与报馆职员的私谊，也提供了难得的契机。《资本论》广告事件，是中共巧妙利用敌对报刊进行革命宣传的结果，是马克思“用坏蛋打坏蛋”革命宣传思维在中共宣传工作中的生动历史实践，也是中共一以贯之的做法和革命宣传的主要特色之一。

Abstract: In February 1947, an advertisement promoting Das Kapital appeared prominently on the front page of the Central Daily, described as a "bombshell" dropped on the Kuomintang region. Why did an advertisement for Marx's writings appear on the front page of the Kuomintang Central Party newspaper? On the one hand, it is the result of the initiative and careful planning of underground CPC members and revolutionary publishing workers; On the other hand, The Central Daily's corporate reform and eagerness to seek advertising resources to cope with the sudden increase in costs have reduced the resistance to sensitive advertising. In addition, the mixed personnel changes within the Central Daily and the personal friendship between the revolutionary publishing workers and the newspaper staff also provided a rare opportunity. The " Das Kapital" advertising incident is the result of the CPC's skillful use of hostile newspapers and periodicals to carry out revolutionary propaganda, a vivid historical practice of Marx's revolutionary propaganda thinking of " use a thief to catch a thief " in the CPC's propaganda work, and is also one of the CPC's consistent practices and one of the main characteristics of revolutionary propaganda.

• 来自： 涂慧峰
• 分类： 新闻传播学
• 稿件状态： 已投稿期刊
• 引用： PSSXiv:202411.01565 (或此版本 PSSXiv:202411.01565V1)
  DOI:10.12451/202411.01565
  CSTR:32012.36.PSSXiv202411.01565
• 推荐引用方式： 张振亭,涂慧峰.中共利用敌对报刊宣传马克思主义的生动实践——《资本论》广告事件研究.哲学社会科学预印本平台:https://zsyyb.cn/abs/202411.01565.[PSSXiv:202411.01565V1] (点此复制)