社交媒体与数字经济融合：新时代的商业模式创新

• 作者： 阿米提江·麦麦提 ¹
• 作者单位：
  1.  武汉理工大学马克思主义学院
• 发布时间：2024-12-18

摘要: 社交媒体与数字经济融合是当前商业模式创新的重要推动因素。本文旨在分析这种融合对商业模式的影响，并探讨其带来的机遇和挑战。首先，概述了社交媒体和数字经济的定义和特点，以及二者融合所产生的独特价值。其次，通过案例分析，揭示了典型的社交媒体与数字经济融合商业模式，并评估了它们的成功因素和效果。接着，讨论了新兴技术如人工智能、大数据和区块链对社交媒体与数字经济融合商业模式的影响和推动作用。最后，展望未来的发展趋势和面临的挑战，提出了促进创新和应对变化的策略。本文的研究可为企业和管理者提供洞察力，帮助他们抓住社交媒体和数字经济融合带来的机遇，通过创新商业模式，在新时代获取竞争优势。

Abstract:  The integration of social media and the digital economy is a significant driving force behind the innovation of business models today. This paper aims to analyze the impact of this integration on business models and explore the opportunities and challenges it brings. Firstly, it outlines the definitions and characteristics of social media and the digital economy, as well as the unique value generated by their integration. Secondly, through case studies, it reveals typical business models resulting from the integration of social media and the digital economy, and evaluates their success factors and effectiveness. Subsequently, it discusses the influence and driving role of emerging technologies such as artificial intelligence, big data, and blockchain on the business models resulting from this integration. Finally, it looks ahead to future development trends and the challenges faced, proposing strategies to promote innovation and adapt to changes. The research in this paper can provide insights for businesses and managers, helping them seize the opportunities brought by the integration of social media and the digital economy, and gain competitive advantages in the new era through innovative business models.
K

• 来自： 阿米提江·麦麦提
• 分类： 工商管理学 >> 企业管理
• 稿件状态： 已投稿期刊
• 引用： PSSXiv:202412.00988 (或此版本 PSSXiv:202412.00988V1)
  DOI:10.12451/202412.00988
  CSTR:32012.36.PSSXiv.202412.00988
• 推荐引用方式： 阿米提江·麦麦提.社交媒体与数字经济融合：新时代的商业模式创新.哲学社会科学预印本平台:https://zsyyb.cn/abs/202412.00988.[PSSXiv:202412.00988V1] (点此复制)