我国数字阅读行业的发展现状、特征与趋势

• 作者： 敖然 ¹ 李弘 ^1,2 冯思然 ¹
• 作者单位：
  1.  中国音像与数字出版协会

  2.  中国工信出版传媒集团
• 发布时间：2025-01-13

摘要: 中国音像与数字出版协会近年来发布的年度中国数字阅读报告、中国网络文学发展报告和中国网络文学出海报告等系列研究成果，为分析我国数字阅读行业的发展现状、特征与趋势提供了基础。通过对产业链中内容生产和阅读消费两个关键环节的数据进行分析和解读可知，我国数字阅读行业政策体系保障有力，行业规模持续扩大，在内容供给、阅读媒介、盈利模式和对外传播等方面形成较突出的特征。未来，强调价值引领、凸显技术创新、强化融合发展、拓展海外市场，将成为我国数字阅读行业的重要发展趋势。

Abstract: In recent years, China Audio-vedio and Digital Publishing Association(CADPA) has published a series of research results, such as the Annual Report on Chinese Digital Reading, Report on the Development of Chinese Online Literature and Report on Chinese Online Literature Overseas, which have provided the basis for analyzing the development status, characteristics and trends of digital reading industry in China. By analyzing and interpreting the data of the two key links in the industry chain, namely content production and reading consumption, it can be seen that the policy system of digital reading industry in China is strong, the scale of the industry continues to expand, and it has formed prominent characteristics in content supply, reading media, profit model and external communication. In the future, emphasizing value leadership, highlighting technological innovation, strengthening integrated development and expanding overseas markets will become the important development trends of China’s digital reading industry.

• 分类： 新闻传播学
• 稿件状态： 已在期刊出版
期刊名称： 《数字出版研究》 2023年 第3期
• 引用： PSSXiv:202501.01413 (或此版本 PSSXiv:202501.01413V1)
  DOI:10.3969/j.issn.2097-1869.2023.03.010
  CSTR:32012.36.PSSXiv.202501.01413
• 推荐引用方式： 敖然,李弘,冯思然.我国数字阅读行业的发展现状、特征与趋势.数字出版研究,2023(3).[DOI:10.3969/j.issn.2097-1869.2023.03.010] (点此复制)