消费文化视域下“网红”旅游剖析与行为研究——以广西柳州为例

• 作者： 杨嘉颖 ¹ 郑烁琪 ¹ 关文萱 ¹ 曾蓝娟 ¹ 黄泳茵 ¹
• 作者单位：
  1.  广东外语外贸大学南国商学院
• 发布时间：2025-01-27

摘要: 在信息发展迅速的时代，“网红”旅游逐渐兴起，促进了当地的旅游业发展。文章针对广西柳州市新兴的“网红”旅游进行分析研究，进一步阐述了柳州市的旅游现状，并根据“网红”旅游争议、城乡旅游景区差异、“网红”旅游弊端等问题，提出挖掘其经济效益、依据国家政策法规、深挖增强文化软实力等措施，打造柳州“网红”城市新IP，使柳州市旅游紧随文旅结合潮流，加快“网红”旅游城市进阶成为经典“长红”旅游城市，持续提升经济效益与知名度。

Abstract: In an era of rapid information development, Internet celebrity tourism has gradually emerged, promoting the development of the local tourism industry. This article conducts an analysis and research on the emerging Internet celebrity tourism in Liuzhou City, Guangxi and further elaborates on the current tourism situation of the city. Based on issues such as the controversy over Internet celebrity tourism, differences between urban and rural tourist attractions, and the drawbacks of Internet celebrity tourism, measures such as exploring its economic benefits, following national policies and regulations, and enhance cultural soft power are proposed. The measures will help create a new IP of Liuzhou as an Internet celebrity city, enable the city’s tourism to closely follow the trend of integrating culture and tourism, accelerate the transformation from an Internet popularity tourism city to a classic enduringly popular tourism city, and continuously enhance economic benefits and popularity.

• 分类： 工商管理学 >> 旅游管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第22期
• 引用： PSSXiv:202501.02313 (或此版本 PSSXiv:202501.02313V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.22.079
  CSTR:32012.36.PSSXiv.202501.02313
• 推荐引用方式： 杨嘉颖,郑烁琪,关文萱,曾蓝娟,黄泳茵.消费文化视域下“网红”旅游剖析与行为研究——以广西柳州为例.中国商论,2024(22).[DOI:10.19699/j.cnki.issn2096-0298.2024.22.079] (点此复制)