人工智能驱动下市场营销策略的创新研究

• 作者： 孙怡文 ¹ 王利珍 ¹ 肖晓兰 ¹
• 作者单位：
  1.  广州工商学院
• 发布时间：2025-02-10

摘要: 当前，人工智能技术在市场营销领域的应用已成为推动商业创新的关键力量。本文旨在探讨如何通过人工智能技术提升市场营销策略的创新性及其实施效果，并分析其对市场竞争格局的影响。本文首先回顾了人工智能技术的发展轨迹和其在营销领域中的应用现状，随后深入分析了人工智能如何优化目标市场的细分、定位以及消费者行为的预测，并提出了一系列基于人工智能的创新营销策略，包括个性化推荐、自动化内容生成和智能广告投放等，通过案例分析具体阐释了这些策略在实际应用中的成效。此外，本文还分析了人工智能营销策略面临的法律与伦理挑战、数据隐私保护及技术安全性等问题，并提出了针对性的建议。

Abstract: At present, the application of artificial intelligence technology in the field of marketing has become a key force driving business innovation. This study aims to explore how to enhance the innovation and implementation effectiveness of marketing strategies through artificial intelligence technology, and analyze its impact on the market competition landscape. This study first reviews the development trajectory of artificial intelligence technology and its current application status in the marketing field, and then deeply analyzes how artificial intelligence optimizes the segmentation, positioning, and consumer behavior prediction of target markets. This study focuses on proposing a series of innovative marketing strategies based on artifi cial intelligence, including personalized recommendations, automated content generation, and intelligent advertising placement, and elaborates on the eff ectiveness of these strategies in practical applications through case analysis. In addition, this paper analyzes the legal and ethical challenges, data privacy protection, and technical security issues facing AI marketing strategies, and makes targeted recommendations.

• 分类： 工商管理学 >> 企业管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第23期
• 引用： PSSXiv:202502.00402 (或此版本 PSSXiv:202502.00402V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.23.033
  CSTR:32012.36.PSSXiv202502.00402
• 推荐引用方式： 孙怡文,王利珍,肖晓兰.人工智能驱动下市场营销策略的创新研究.中国商论,2024(23).[DOI:10.19699/j.cnki.issn2096-0298.2024.23.033] (点此复制)