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国家文化公园跨媒介空间叙事

Constructing Trans-media Storytelling Space of National Cultural Park

摘要: 国家文化公园是具有跨媒介性、阐释性、历史性、多模态性和延展性的叙事空间。基于打造新时代中华文化重要标志和建设中华民族现代文明的战略目标,依托长城、大运河、长征、黄河、长江等巨型文化空间载体沿线的文化遗产点集群,构建国家文化公园的跨媒介叙事空间,以点串线、以线成带、以带促面,一体化、系统性地讲述好中华文明故事。国家文化公园的跨媒介空间叙事,能够将丰富的历史文化内涵融入多元化、现代化的跨媒介叙事体系中,进一步提升国家文化公园的传播力影响力。“源文本”内容层、“在地性传播”场景层和“延展性传播”载体层,构成了国家文化公园跨媒介空间叙事的结构。其中,“源文本”内容层是跨媒介空间叙事的创新基点;在地性场景的跨媒介空间叙事促进了无形的“文化意义”转化为外显化、符号化、可感知的文化产品与服务,传递社会主义核心价值观;延伸性媒介叙事是国家文化公园叙事载体的拓延,在空间溢出机制的作用下形成跨媒介叙事矩阵。基于上述三个层面,跨媒介空间叙事文本设计、跨媒介叙事空间场景建构、跨媒介叙事矩阵传播是建构国家文化公园的跨媒介叙事空间的实践路径。

Abstract: Trans-media Storytelling Space of the National Cultural Park should be constructed based on the strategic goal of creating a Chinese cultural identity in the new era and promoting the national spirit, and relying on the cultural heritage clusters along the Great Wall, the Grand Canal, the Long March, the Yellow River, the Yangtze River and other routes, to tell a profound story of Chinese history and culture. The interpretive Trans-media Storytelling Space can integrate the rich cultural connotations carried by the National Cultural Park into the narrative context of Chinese modernization, and tell the story of Chinese history and culture with the help of innovative Trans-media Storytelling Space. The content layer of "source text", the construction layer of "Site-Specific scene layer", and the carrier layer of "extended dissemination" constitute the structure of Trans-media Spatial Storytelling of the National Culture Park. The "source text" content layer of Trans-media Spatial Storytelling of the National Culture Park is the innovative base of Trans-media Spatial Storytelling; Trans-media Storytelling Space of the Site-Specific scene promotes the transformation of the intangible "cultural significance" into externalized, symbolic and perceptible cultural products and services; the extended media narrative is a carrier for Trans-media Storytelling Space of the National Culture Park, and it is a carrier for Trans-media Storytelling Space of the National Culture Park. The extended media narrative is the extension of the narrative carrier of the national cultural park. Finally, the thesis proposes the practical paths of Trans-media Storytelling Space text design, Trans-media Storytelling Space scene construction and Trans-media Storytelling Space carrier for the National Culture Park based on the above three layers.

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[V1] 2025-03-03 18:10:54 PSSXiv:202503.00111V1 下载全文
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