颠覆与创新：“智能范式”下体育传播的探索研究

• 作者： 宋璞良 ¹
• 作者单位：
  1.  陕西服装工程学院
• 发布时间：2025-03-03

摘要: 生成式人工智能在日常生活中的运用逐渐增多，其迭代更新速度之快超乎想象。文章为探索智能范式下的体育传播将改变传统体育传播的现象，通过结合传播学领域较新的观点“四换”，对当下人工智能与体育结合的特点进行针对性的讨论。研究认为：1、受众接受信息正逐渐走向主动，体育信息更需要可以“感知”的联通信息模式。2、从内容、渠道用户等多方面进行把控，注重多个环节的设计与搭配，提高传播效果。3、传播体育信息是“柔性叙事”+“软性传播”+“智能媒介”。4、游戏与游戏化的形式发展助力讲好体育故事。同时，“智能范式”会加速知沟的消逝，加快体育项目内核的凝练，也会重新定义信息的“价值”。

Abstract: The application of generative artificial intelligence in daily life is gradually increasing, and its iteration and update speed is beyond imagination. The article aims to explore how sports communication under the intelligent paradigm will change the phenomenon of traditional sports communication. By combining the latest perspectives in the field of communication studies, the article discusses the characteristics of the current combination of artificial intelligence and sports. Research suggests that: 1. The audience is gradually becoming more proactive in receiving information, and sports information requires a connected information model that can be "perceived". 2. Control from multiple aspects such as content, channel users, etc., pay attention to the design and combination of multiple links, and improve the dissemination effect. 3. Spreading sports information is a combination of "flexible narrative", "soft communication", and "intelligent media". 4. The development of games and gamified forms helps to tell good sports stories. At the same time, the "intelligent paradigm" will accelerate the disappearance of knowledge gaps, accelerate the condensation of the core of sports projects, and redefine the "value" of information.

• 来自： 宋璞良
• 分类： 新闻传播学 >> 传播学 体育学 >> 体育人文社会学
• 稿件状态： 已投稿期刊
• 引用： PSSXiv:202503.00132 (或此版本 PSSXiv:202503.00132V1)
  DOI:10.12451/202503.00132
  CSTR:32012.36.PSSXiv202503.00132
• 推荐引用方式： 宋璞良.颠覆与创新：“智能范式”下体育传播的探索研究.哲学社会科学预印本平台:https://zsyyb.cn/abs/202503.00132.[PSSXiv:202503.00132V1] (点此复制)