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符号嵌构、空间破局与话语实践:融媒图景中的三星堆文化国际传播

Symbolic Embedding, Spatial Restructuring, and Discursive Practice: The International Communication of Sanxingdui Culture in the Context of Convergent Media

摘要: 基于内生文化动力、探索新时代下国际话语权建构的新路径,已成为中国从世界大国向世界强国迈进过程中必然的时代课题与历史选择。通过透视融媒图景中的三星堆文化国际传播实践,媒体以物质叙事、心理叙事、社会空间叙事三者互构中华民族整体历史叙事结构,以一种互惠层叠的方式还原人类文化遗产的系统动态诠释,打通互联共融的三星堆文化国际传播路径。立足于媒介全球在地化的现代考古语境,依据本土历史建立以文明源流为基础的“中国故事”话语体系,是中国融入全球化体系的突围之路。

Abstract: Exploring new pathways for constructing international discourse power based on endogenous cultural dynamics has become an inevitable historical choice and a crucial issue in China's transition from a major global power to a leading world power. By examining the international communication practices of Sanxingdui culture within the landscape of convergent media, this study reveals how media integrate material narratives, psychological narratives, and socio-spatial narratives to construct a holistic historical discourse for the Chinese nation. This multi-layered, reciprocal approach enables a systematic and dynamic interpretation of human cultural heritage, forging interconnected channels for the global dissemination of Sanxingdui culture. Anchored in the modern archaeological context of global localization in media, the establishment of a "China Story" discourse system based on the origins of civilization and rooted in local history serves as a strategic breakthrough for China's integration into the globalized system.

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[V1] 2025-03-03 18:14:15 PSSXiv:202503.00168V1 下载全文
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