借镜观艺：非遗手工艺人多维短视频实践的影响因素模型研究

• 作者： 程婷 ¹ 项甜甜 ¹
• 作者单位：
  1.  中国人民大学-新闻学院
• 发布时间：2025-04-15

摘要: 非物质文化遗产是以非遗传承人的实践活动为载体的活态文化形式，非遗手工艺人在短视频平台开展媒介实践，致力于保护地方文化脉络，弘扬非遗手工艺。本研究基于抖音非遗手工艺人的短视频实践进行半结构式深度访谈，以扎根理论为研究方法，构建多维短视频实践的影响因素模型，并阐释不同行动者之间的关系模式。研究发现，人类行动者影响空间实践，重构内部和外部的社会关系；人类和非人类行动者影响身体和符号实践，作用于具身展演和符号创制。相较于平台，非遗手工艺人处于边缘抗争位置，同行、亲友和作为粉丝的用户对其的支持有限。非遗手工艺人和技术、制度、文化相互形塑。本研究也提出促进非遗手工艺人短视频实践的建议，以助力传统文化的传播。

Abstract: Intangible cultural heritage (ICH) is a form of living culture carried by the practical activities of ICH bearers, and ICH craftspeople carry out mediated cultural practices on short-video platforms, which are dedicated to preserving the local cultural lineage and promoting traditional handicrafts. This study conducts semi-structured in-depth interviews based on the short-video practices of Douyin's non-heritage craftspeople, and uses grounded theory as a research methodology to construct a model of the influencing factors of multidimensional short-video practices and to elucidate the patterns of relationships between different actors. This study found that human actors influence spatial practices, reconfiguring internal and external social relations, human and non-human actors influence embodied and symbolic practices, acting on embodied performance and symbolic creation. Compared to the platform, ICH craftspeople are in a marginal position of resistance, with limited support from peers, friends and family, and users as fans. ICH craftspeople and technologies, institutions, and cultures are mutually shaped. This study accordingly puts forward suggestions to promote the short-video practice of ICH craftsmen in order to help the dissemination of traditional culture.

• 来自： 程婷
• 分类： 新闻传播学
• 稿件状态： 已投稿期刊
• 引用： PSSXiv:202504.01928 (或此版本 PSSXiv:202504.01928V1)
  DOI:10.12451/202504.01928
  CSTR:32012.36.PSSXiv.202504.01928
• 推荐引用方式： 程婷,项甜甜.借镜观艺：非遗手工艺人多维短视频实践的影响因素模型研究.哲学社会科学预印本平台:https://zsyyb.cn/abs/202504.01928.[PSSXiv:202504.01928V1] (点此复制)