加速、减速与共鸣：新媒体时代意识形态传播趋向论析

• 作者： 黄军喜 ¹ 侯彦杰 ¹
• 作者单位：
  1.  东北林业大学
• 发布时间：2025-04-26

摘要: 当前新媒体空前发展，已成为意识形态传播的主要场域。相较于之前传统媒体场域，意识形态在新媒体场域中传播存在着两种面向，即传播的加速与减速。加速是指传播模式零级化、话语大众化、方式多样化所引致的加速面向；减速则是指传播主体社会化、内容零散化、环境复杂化所导致的减速面向。这两种面向在不同程度上消解了我国主流意识形态的传播力。而在新媒体时代，我国主流意识形态传播的最佳面向应是共鸣，就是要旗帜鲜明地与资本主义意识形态博弈、立场坚定地批驳异质非主流意识形态、努力探寻与中华优秀传播文化的契合点、进一步深化与红色文化的融合点、不断拓展与先进文化的结合点、态度明确地与人民群众共鸣。

Abstract: At present, the unprecedented development of new media has become the main field of ideological communication. Compared with the traditional media field, there are two aspects of ideology communication in the new media field, namely, the acceleration and deceleration of communication. Acceleration refers to the acceleration caused by the zero level of communication mode, the popularization of discourse and the diversification of ways, while deceleration refers to the deceleration caused by the socialization of communication subject, the fragmentation of content and the complexity of environment. These two orientations have dispelled the dissemination power of the mainstream ideology of our country to varying degrees. In the new media era, the best orientation of the mainstream ideology communication in China should be resonance. That is to say, we should take a clear-cut stand to play games with capitalist ideology, firmly refute heterogeneous non-mainstream ideology, strive to explore the integration point with Chinese excellent communication culture, further deepen the integration point with red culture, constantly expand the integration point with advanced culture, and clearly resonate with the people.

• 来自： 黄军喜
• 分类： 马克思主义理论 >> 思想政治教育
• 稿件状态： 已被期刊评审中
• 引用： PSSXiv:202504.03229 (或此版本 PSSXiv:202504.03229V1)
  DOI:10.12451/202504.03229
  CSTR:32012.36.PSSXiv.202504.03229
• 推荐引用方式： 黄军喜,侯彦杰.加速、减速与共鸣：新媒体时代意识形态传播趋向论析.哲学社会科学预印本平台:https://zsyyb.cn/abs/202504.03229.[PSSXiv:202504.03229V1] (点此复制)