基于SWOT分析的中非跨境电商平台选品研究——以 kilimall 为例

• 作者： 梁炜岚 ¹ 梁嘉慧 ¹
• 作者单位：
  1.  广东科技学院
• 发布时间：2024-09-24

摘要: 随着“一带一路”建设的深入推进，中非合作愈发紧密，非洲跨境电商已成为电商蓝海市场。非洲众多跨境电商中Kilimall至2014年成立以来，发展态势迅猛，成为第一家进入非洲互联网的中国企业，同时也是唯一在非洲实现赢利的跨境电商平台公司，因此吸引着许多中国跨境电商商家的入驻，随之商家之间的竞争也愈发强烈，选品成为提高跨境企业自身竞争力的重要因素。本文基于SWOT方法分析Kilimall选品，提出选品建议，助力提高企业的竞争力。

Abstract: With the deepening of the "Belt and Road" initiative, China-Africa cooperation has become increasingly close, and African cross-border e-commerce has emerged as a blue ocean market for e-commerce expansion. Among many cross-border e-commerce platforms with Africa, Kilimall has developed rapidly since its inception in 2014. It is the first Chinese enterprise to enter the Internet in Africa, and also the only cross-border e-commerce platform company to achieve profitability in Africa, thus attracting many Chinese cross-border e-commerce merchants. With the increasingly intense
competition among merchants, sorting is an important factor to improve the competence of cross-border enterprises. Based on the SWOT method, the paper analyzes Kilimall sorting and puts forward suggestions to help improve the competence of the enterprise.

• 分类： 工商管理学 >> 企业管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第17期
• 引用： PSSXiv:202409.01765 (或此版本 PSSXiv:202409.01765V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.17.031
  CSTR:32012.36.PSSXiv.202409.01765
• 推荐引用方式： 梁炜岚,梁嘉慧.基于SWOT分析的中非跨境电商平台选品研究——以 kilimall 为例.中国商论,2024(17).[DOI:10.19699/j.cnki.issn2096-0298.2024.17.031] (点此复制)