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推拉理论视阈下公共数字文化资源可替代性的机理研究1

Research on Factors Influencing the Substitutability of Public Digital Cultural Resources1

摘要: 开放获取环境下,公共数字文化资源与非公共数字文化资源构成潜在经济学意义上的“替代”关系。探究公共数字文化资源可替代性影响因素,为增强公共数字文化资源的吸引力和不可替代性提供路径参考。通过半结构化访谈获得原始语料,采用扎根理论和双向推拉理论对访谈文本进行分析,总结公共数字文化资源可替代性影响因素并构建推拉力模型。在推拉力模型中:(1)公共数字文化资源拉力和非公共数字文化资源推力会削弱公共数字文化资源可替代性;(2)公共数字文化资源推力和非公共数字文化资源拉力会强化增强公共数字文化资源可替代性;(3)内部环境塑造着公共/非公共数字文化资源推拉力;(4)外部环境调节着公共/非公共数字文化资源推拉力; (5)用户个体因素通过用户使用意愿,调节着公共数字文化资源可替代性。

Abstract: Under the open access environment, public digital cultural resources and non-public digital cultural resources constitute a potential “substitution” relationship in the economic sense. Exploring the factors influencing the substitutability of public digital cultural resources provides a reference path for enhancing the attractiveness and irreplaceability of public digital cultural resources. The original corpus was obtained through the semi-structured interview method, and the interview texts were analyzed using the rooting theory and the push-pull theory to summarize the factors influencing the substitutability of public digital cultural resources and construct the push-pull model. In the push-pull model: (1) the internal environment shapes the public/non-public digital cultural resource push-pull; (2) the external environment regulates the public/non-public digital cultural resource push-pull; (3) the public digital cultural resource pull and the non-public digital cultural resource push weaken the public digital cultural resource substitutability; (4) the public digital cultural resource push and the non-public digital cultural resource pull reinforce enhance public digital cultural resources substitutability; (5) individual user factors regulate public digital cultural resources substitutability through users’ willingness to use.

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[V1] 2025-03-10 09:38:43 PSSXiv:202503.00699V1 下载全文
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