数字产业化及电商直播发展对农产品销售的影响

• 作者： 李莹 ¹
• 作者单位：
  1.  广西玉林农业学校
• 发布时间：2024-09-18

摘要: 数字产业化促使我国电商直播产业兴起，同时为我国农产品数字产业化建设、农产品销售创造新途径，有利于促进我国农产品销售经济的提升。本文针对数字产业化、电商直播发展对农产品销售的影响进行分析研究，文章首先从理论方面探讨三者之间的相互影响，然后立足社会发展现状，探讨数字产业化，电商农产品销售直播现状及存在的问题，最后结合政策、技术、产业发展现状，提出数字产业化、电商直播发展对农产品销售的影响。

Abstract: Digital industrialization has catalyzed the rapid growth of China's e-commerce livestreaming industry, creating new ways for digital industrialization and agricultural product sales, thereby promoting the economic growth within China's agricultural product sales landscape. This paper analyzes and studies the impact of digital industrialization and e-commerce livestreaming on agricultural product sales. First, this paper explores the mutual infl uence among these three elements from a theoretical perspective. Subsequently, based on the current social development situation, this paper explores the current situation and existing problems of digital industrialization, e-commerce livestreaming, and agricultural product sales. Finally, combined with policies, technology, and industrial development status, this paper proposes the impact of digital industrialization and e-commerce livestreaming on agricultural product sales.

• 分类： 农林经济管理 >> 农业经济管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第14期
• 引用： PSSXiv:202409.01181 (或此版本 PSSXiv:202409.01181V1)
  DOI:10.12451/202409.01181
  CSTR:32012.36.PSSXiv.202409.01181
• 推荐引用方式： 李莹.数字产业化及电商直播发展对农产品销售的影响.中国商论,2024(14).[PSSXiv:202409.01181V1] (点此复制)