陕西紫阳毛尖数字化非遗乡村振兴的实践研究

• 作者： 吴雅楠 ¹ 苗奕萱 ¹ 姬升良 ¹
• 作者单位：
  1.  西安工业大学
• 通讯作者： 姬升良 
• 发布时间：2025-04-22

摘要: 摘要：本研究以紫阳毛尖手工炒茶技艺为对象，针对非遗技艺流失、数字化应用不足及产业融合薄弱等问题，探索乡村振兴背景下非遗数字化传承与产业协同路径。采用案例分析法，构建"技术赋能-文化传播-产业联动"三螺旋模型，提出非遗活态传承双循环机制，并开发融合宣传、电商、教育功能的数字化平台，设计短视频传播、IP文创开发及茶旅融合等实践路径。结果表明：数字化技术可激活非遗传承活力，"非遗+旅游+教育"模式能同步提升文化认同与经济效益，但需解决传承人老龄化和品牌建设滞后等挑战。建议通过校企合作强化技术适配、专项基金支持产业联动，为乡村非遗资源转化提供可复制范式。研究为传统技艺现代化转型及乡村文化振兴提供理论与实践参考。

Abstract: Abstract: This study takes Ziyang Maojian hand-fried tea technology as the object, aiming at the problems of loss of non-legacy technology, insufficient digital application and weak industrial integration, and explores the path of non-legacy digital inheritance and industrial synergy under the background of rural revitalization. Based on case analysis, this paper constructs a triple helix model of "technology enabling, cultural communication and industry linkage", puts forward a double-cycle mechanism of non-legacy living inheritance, develops a digital platform integrating publicity, e-commerce and education functions, and designs practical paths such as short video communication, IP creative development and tea tourism integration. The results show that digital technology can activate the vitality of non-hereditary inheritance, and the mode of "non-heritage + tourism + education" can simultaneously enhance cultural identity and economic benefits, but it needs to solve the challenges of aging inheritors and lagging brand building. It is suggested that technology adaptation should be strengthened through school-enterprise cooperation and industrial linkage should be supported by special funds to provide a replicable paradigm for the transformation of rural non-heritage resources. The research provides theoretical and practical reference for the modernization transformation of traditional skills and the revitalization of rural culture.

• 来自： 吴雅楠
• 分类： 文化学 >> 文化学 农林经济管理 >> 农业经济管理
• 稿件状态： 未投稿
• 引用： PSSXiv:202504.02642 (或此版本 PSSXiv:202504.02642V1)
  DOI:10.12451/202504.02642
  CSTR:32012.36.PSSXiv.202504.02642
• 推荐引用方式： 吴雅楠,苗奕萱,姬升良.陕西紫阳毛尖数字化非遗乡村振兴的实践研究.哲学社会科学预印本平台:https://zsyyb.cn/abs/202504.02642.[PSSXiv:202504.02642V1] (点此复制)