乡村振兴背景下农村电商产业发展策略研究

• 作者： 徐荣 ¹
• 作者单位：
  1.  中国计量大学
• 发布时间：2024-09-27

摘要: 随着我国数字经济的蓬勃发展，农村电商产业迅速崛起，通过整合农业、制造业和服务业，推动农村产业的多元化发展，为乡村振兴提供了坚实的产业基础。针对农村电商产业在发展中专业技能人才匮乏、基础设施不完善、物流配送服务发展滞后及农产品结构层次度低等问题，本文提出招揽专业技能人才、完善硬件设施建设、建立健全物流配送服务及提高农产品结构层次度等策略，进一步促进农村电商的快速发展，以期更加有效地推动乡村振兴。

Abstract: With the booming development of China's digital economy, the rural e-commerce industry has experienced a swift ascent. The industry fosters the diversifi ed development of rural industries by integrating agriculture, manufacturing and service industries, laying a robust industrial groundwork for rural revitalization. Given the scarcity of professional and skilled talent, inadequate infrastructure, immature logistics and distribution services, and low structural level of agricultural products in the development of the rural e-commerce industry, this paper puts forward a set of strategies such as recruiting professional and skilled talent, constructing adequate infrastructure, establishing and improving logistics and distribution services, and enhancing the structural level of agricultural products. By implementing these strategies, the aim is to further foster the rapid development of rural e-commerce and more eff ectively promote rural revitalization.

• 分类： 农林经济管理 >> 农业经济管理
• 稿件状态： 已在期刊出版
期刊名称： 《中国商论》 2024年 第9期
• 引用： PSSXiv:202409.02226 (或此版本 PSSXiv:202409.02226V1)
  DOI:10.19699/j.cnki.issn2096-0298.2024.09.005
  CSTR:32012.36.PSSXiv.202409.02226
• 推荐引用方式： 徐荣.乡村振兴背景下农村电商产业发展策略研究.中国商论,2024(9).[DOI:10.19699/j.cnki.issn2096-0298.2024.09.005] (点此复制)